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Zeiss’ New Digital Lens…Meeting Millennials’ Needs


This new lens accommodates the new vision needs of the millennial generation












More than any previous generation, Millennials (roughly ages 20 to 34) have integrated mobile digital devices like smartphones and tablets into their lives. And they’re finding that these devices create visual demands that traditional single vision lenses can’t meet, causing discomfort and symptoms of digital eye strain.


ZEISS Digital Lens delivers everything they need: outstanding distance vision, more comfortable digital device viewing, and reduced eye strain.


Available in a full range of materials and treatments, including PhotoFusion® by ZEISS and polarized options, ZEISS Digital Lens is ideal for all-day, all-purpose wear.

ZEISS Officelens

See more at the workplace

















People spend a lot of their time in enclosed areas such as when they work in an office or are doing things at home. For these everyday very near to intermediate situations not every lens allows relaxed and clear vision. Unsuitable lenses can constrain our vision and can cause symptoms such as tired eyes, eyestrain, headaches, neck and back pain.


The Zeiss Officelens is available in three design options…Book…Desk…Office


This custom-made solution gives wearers crisp, clear vision of the three working area distances, according to the individual wearer needs:

1. Reading – ZEISS Officelens Book
2. Workplace – ZEISS Officelens Desk
3. Room distance – ZEISS Officelens Room

Effects on posture

  • Wearers hold their head and neck in a natural posture

  • Complete comfort all day long










New – ZEISS DriveSafe

One pair of glasses for everyday use and safer driving.


Most drivers are exposed to difficult driving conditions that impact their vision, including driving in rain, snow or fog, and of course driving at night. For most, this can be a major source of stress - in fact, over two thirds of adults report difficulty driving in these challenging visual conditions. Now there’s ZEISS DriveSafe, an all-day lens and coating solution designed for patients who need the most help with vision while driving. ZEISS DriveSafe’s unique technology addresses the most stressful visual challenges drivers face today.

ZEISS DriveSafe is available in both single vision and progressive lens types.



ZEISS Progressive Lenses provide a broad spectrum of progressive lenses for better vision.


Whatever our eyes need in today’s world - ZEISS provides the right progressive lenses solution.


New technology affects our lives every day, and places new demands on our eyes and vision. The new ZEISS Precision portfolio is designed with our fast-changing, increasingly digital world in mind, producing eyewear that delivers sharper, clearer, more precise vision than ever. ZEISS combines precision technologies with advanced personalization to meet the unique visual demands that patients face today.

Many of our eyeballs’ customers say that “Wearing a Zeiss Progressive Lens…is like not wearing a progressive lens at all.” 



ZEISS Progressive Lens… Precision Pure

The world's first Digital Inside® Technology.


ZEISS Progressive Precision Pure

Digital Inside Technology is a new approach to lens design that accounts for the typical reading position of digital devices. The near zone is extended vertically and horizontally for comfortable reading of all media – printed materials, computers, cell phones and tablets. Patients enjoy natural head and body posture without struggling to find clear focus for reading hand-held devices.


ZEISS Progressive Lens… Precision Plus

Research has revealed that the majority of consumers first select a frame, then choose their lenses. But not all progressive lenses fit all frames, often resulting in limited frame choice or impaired vision. In fact, up to fifty percent of progressive lens wearers experience limited frame choice.* In following the latest fashion trends, wearers are changing frame styles more frequently, from small to large frames and vice versa. 

ZEISS Progressive Precision Plus now gives patients the ability to choose the latest trends in frame styles without compromising their vision, no matter what frame size or shape.


ZEISS Progressive Lens… Precision Superb

Each patient has a unique face. If an eyeglass lens is not matched to the wearer’s facial measurements, they may not be able to utilize the full potential of their 3D vision, which is essential for good distance perception. Research shows that 50% of progressive lens wearers experience problems with either clear distance vision, peripheral distortions or limited 3D vision, and/or may also have difficulty judging distances.*


ZEISS Progressive Precision Superb responds to this challenge with a solution that provides an optimum match of the eye-lens-frame system.


ZEISS Progressive Lens… Individual 2

The best vision care addresses not just acuity, but also the patient’s entire visual life. How do they use their vision on the job and throughout the day? How dynamic is their visual behavior? Are they regularly using digital devices such as mobile phones and tablets? 


ZEISS Progressive Individual 2 addresses each individual’s unique pattern of vision, encompassing optics, visual habits, and lifestyle to provide the ultimate in personalized vision.

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